Five years ago I wrote a post about cycle touring is now fashionable and since that time I have undertake a fair bit of cycling tourism my self (as you will realise from reading this blog). So I was pleased to see today a report from the European Cyclists Federation (ECF) on Changing times for the Cycling Tourism showing that it’s a real bread winner for local economies across the EU. Here in the UK we are increasingly seeing workshops run for those in the tourism sector on the benefits of cycle tourism and highlight potential of mountain biking tourism.
Even previously staid Tourist Boards jumping on the bandwagon all being under the label of “Adventure and Outdoor Sports Holidays“, which just shows they haven’t really done their market research very thoroughly, as according to some market analysis, the average age of cycle tourers is between 45-55 years. Also in resent year there has also be an increase in the number of family groups showing an interest in cycle touring holidays.
There is some evidence that policy makers have taken this on board and while initiatives such as the Scottish Borders Recreational Cycling Group securing £175,000 in funding are to be welcomed, there is a very real need for a more broad based approach. We need a long term cultural change which sees the bicycle as a legitimate form of transport, not just a sporting toy. There is much to be gained and nothing to lose, so what is holding us back, we have the Cycling Action Plan for Scotland all we have to do is implement it!
The ECF have issued another new report which estimates the value to local economies across Europe of cycle tourism on the Trans-European Cycling Network (which includes route in Britain and Ireland) to be €5 billion annually, and that doesn’t include the smaller local cycle routes (or Lands End-John O’ Groats).